On Sunday night, Rihanna, Kanye West, Madonna, as well as other artists showed support for Jay Z’s new music streaming service by changing their profile pictures to cyan blue.
Scott Roth / AP
Last month, Jay Z purchased the Swedish technology company Aspiro, which operates the service, and is expected to launch at a Monday afternoon event in New York City.
The website for Tidal describes itself as: "The first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial."
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