Clinton Totally Dominates The 2016 Facebook Conversation - Buzzfeed News Music

Sunday, April 19, 2015

Clinton Totally Dominates The 2016 Facebook Conversation

And the conversation is much more positive, too, after hitting a rough patch during news about foreign donations and personal email. Rubio, meanwhile, gets a big boost.


It was a big week for Hillary Clinton:


It was a big week for Hillary Clinton:


Between April 8 and April 14, there were more than 10 million unique interactions about Clinton, according to data provided to BuzzFeed News through a partnership with Facebook. The non-unique number — in other words, all interactions including multiple posts by a person or page: 28.9 million.


Interaction numbers include pages, so news coverage on Facebook of her announcement would be included here.


Clinton typically dominates the conversation against other presidential candidates; this isn't always a good thing — the previous peak in this chart for Clinton was the week of her press conference following the revelation that she used a personal email account while at the State Department.


A few weeks ago, we posted a chart trying to roughly assess which candidate was talked about the most, the most positively on Facebook. Here's this week's:


A few weeks ago, we posted a chart trying to roughly assess which candidate was talked about the most, the most positively on Facebook. Here's this week's:


The data for Clinton overwhelms the scale — you can barely tell the difference between the significantly different numbers on the lefthand side.


(The information about how positively a candidate is talked about on Facebook comes from a different data set, which only measures personal accounts.)


If you take out Clinton (and the candidates registering fewer than 100,000 interactions: Jindal, O'Malley), you can see Marco Rubio and the other two declared Republican candidates are doing better here than the undeclared:


If you take out Clinton (and the candidates registering fewer than 100,000 interactions: Jindal, O'Malley), you can see Marco Rubio and the other two declared Republican candidates are doing better here than the undeclared:


Likewise, if you take Clinton out of that first chart, you can see that Rubio really saw a big boost this week:


Likewise, if you take Clinton out of that first chart, you can see that Rubio really saw a big boost this week:


And that Cruz's decision to declare first did bring in a lot of attention. Rubio's announcement came at the very tail end of this week's data, however, so next week's may be bigger for him. The sentiment for Rubio was also good: 59% positive in personal posts.




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