“Give mom back her name.”
For men in Egypt and in other Middle Eastern countries, it's often considered taboo to disclose your mother's name. In fact, if a man does reveal his mother's name, he will often be subject to public ridicule.
Over time her name will be forgotten, only to be known as "the mother of her eldest son." UN Women and Impact BBDO Dubai established the "Give Mom Back Her Name" initiative with hopes to make an impact and take steps to diminish this horrible taboo.
UN Women / Via youtube.com
UN Women asked several men in the Middle East, "what is your mother's name?" and the response was heartbreaking.
UN Women / Via youtube.com
This guy didn't want to reveal it either.
UN Women / Via youtube.com
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