The #DropThePlus Campaign Wants Us To Stop Using The Term "Plus-Size" - Buzzfeed News Music

Friday, March 27, 2015

The #DropThePlus Campaign Wants Us To Stop Using The Term "Plus-Size"

“We don’t label anyone else that way: chef and plus-sized chef, comedian and plus sized-comedian, doctor and plus-sized doctor. … So why women?”


Australian model Stefania Ferrario was tired of being shoehorned into the plus-size modeling market.



"I am a model FULL STOP," she wrote on her Instagram. "Unfortunately in the modeling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. ... I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession!"


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Ferrario partnered with Australia's host of The Biggest Loser, Ajay Rochester, to start the #droptheplus campaign.



She aimed to have women focus on their power as individuals rather than on their size.


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Rochester, too, was frustrated by how she believed women had been hurt by the "plus" label.



Caption: "How the FUK can this woman be considered plus size? Any idea the kind of damage you (the media/fashion industry) do to the minds of young girls by even using those words with a picture like this? Where is there PLUS of anything. Anything less of her and she'd be a MINUS something. Seriously this is so ridiculous and harmful! This is not empowering anyone labeling her! "Laura Wells is proud to be a part of a body positive campaign." - shame on you news.com.au it shldnt be an issue at all. #curves #everywoman#beauty #bbw #bullshit"


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"It's dangerous thinking and dangerous labeling and it's outdated," Rochester wrote on her blog. "We don't label anyone else that way: chef and plus sized chef, comedian and plus sized comedian, doctor and plus sized doctor, teacher and plus sized teacher. So why models and/or women? We are humans, we come in all shapes and sizes."




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